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  • PS. GILBERT LUMOINDONG

    Senior Pastor

    Gembala Jemaat Pdt.Gilbert Lumoindong dan Ibu Gembala Pdm.Reinda Lumoindong mendirikan pelayanan GL Ministry yang resmi berdiri pada tahun 1998, dan kemudian mulai merintis panggilan pelayanannya sebagai gembala jemaat pada tahun 2007. Saat ini, dalam pelayanan penggembalaannya, sekitar 15.000 jemaat yang tergabung dalam GBI Glow Fellowship Centre, dengan visi “ Menegakkan Kerajaan Allah Dalam Kebenaran dan Kasih.”

  • What make a brand successful?

    With the volume of competition that businesses face in most industries, it’s never been more important to stand out and develop a unique identity and value proposition through strategic branding. While it’s obviously important to offer a quality product or service, effective branding is often at the heart of the companies that thrive.

    According to Jerry McLaughlin, “brand is the perception someone holds in their head about you, a product, a service, an organization, a cause, or an idea. Brand building is the deliberate and skillful application of effort to create a desired perception in someone else’s mind.” Let’s explore the common characteristics of successful brands, so you can build your brand accordingly.

    1. Audience KnowledgeThe best brands have a thorough understanding of the demographics of their target market, what their interests are, and how they communicate. Unless it’s a mega chain like Wal-Mart, most businesses have a specific target audience they’re pursuing. Understanding the target market is critical because it provides direction for the tone and reach of a marketing campaign, along with the overall identity of a brand, while helping to create an organic, human connection between a business and its audience.Trying to appeal to everyone (ie, ignoring the concept of a target market) can be counterproductive, causing a company’s brand to become diluted. Finding the right branding approach requires first understanding the target market.2. UniquenessEstablishing a brand identity requires something distinctive. For instance, Apple has become known worldwide for their innovative products and minimalistic, aesthetic appeal. When it comes to service companies, Domino’s Pizza used to guarantee that their pizza would arrive in 30 minutes or it’d be free. In terms of a selling point, TOMS shoes donates a free pair of shoes to a child in need for every pair of shoes that are bought.Creating an identity within a niche doesn’t demand a revolutionary idea. It simply needs to have one special thing that separates it from the competition. In reality, it’s possible to be “a one trick pony” as long as that trick is really good. Once a company figures out what that is, it can concentrate on it and should gain recognition in time.Do you know what your unique product, service, or selling point is within your niche? If not, start there when building your branding strategy.3. PassionWhile it’s certainly possible to build a brand in the short-term without passion, it’s almost impossible to sustain it in the long run. When you examine massively successful people like Steve Jobs, they all have a serious passion that keeps propelling them to work hard and continually deliver greatness. That passion leads to enthusiasm and genuine joy, which is infectious.Consumers often become just as enthusiastic about a product or service, leading to word of mouth advertising and referrals. Passion also helps businesses persevere through inevitable setbacks.4. ConsistencyWhen consumers come back to a business for repeat sales, they usually expect to receive the same level of quality as they did the first time. Restaurants and their food and service quality are...

  • Stages of the startup lifecycle

    Birth, growth, reproduction, and death. In the same way as humans go through life stages, startups go through phases that entrepreneurs should be aware of in order to effectively guide their projects.

    Max Marmer, founder of Startup Genome, presents six. It seems essential to know how to face each of them so the startup survives:

    DiscoveryYour first task as an entrepreneur is to consider how you would like to change the world. Identify a problem, come up with a solution and see if anyone – especially potential users and clients – might be interested in your idea.Beyond the possibility of getting accepted in a startup accelerator and gathering funds from family and friends, this first phase requires developing the minimum viable product (MVP) that will enable surveying the market and getting a sense of the project’s acceptance.This is what Dropbox did at the beginning. The cloud storage website published a video explaining its service using an MVP and, furthermore, the appearance it would have. This video was one of the strategies that enabled the company to reach 75,000 users whilst in beta form.ValidationA startup’s service or products go from being hypothetical solutions to a problem to hitting the street and looking for the first clients ready to pay for it. At this stage, money will be the only way to effectively measure whether the public validates your project.This is precisely what growing numbers of technological companies do when starting crowdfunding campaigns.Pebble, the record-breaking smartwatch, managed to raise $10million in Kickstarter. This is an impressive example of crowdfunding validation. People wanted a smartwatch, and they were willing to pay for it in advance.EfficiencyIn order to successfully overcome this third phase, the best allies will be market studies and, more than ever, the advice of a good investor. Listen to the voice of experience.At this point, the entrepreneur has to analyse characteristics and variables of everything that surrounds the startup (market, clients, etc.) in order to find the business model that adjusts best to the environment.The aim is to increase the customer base in the most effective way possible, preventing growth from stifling the project.ScaleIt is time to prove the business’s scalability – its capacity to grow in a sustainable manner (keeping costs down). The startup has to be ready to fight in international markets and offer great margins of benefit. It is time to step on the gas and push the growth aggressively – it is time for the larger fundraising rounds.That is how Airbnb and the controversial Uber have managed to grow to the point of being present in countless corners globally. A couple of fundraising rounds of over $1billion in the first case, and around $0.5billion in the second, show how these are good examples of internationalisation..MaintenanceOnce the step has been taken to reach other markets with support of large fundraising rounds, it is time to shore up the project’s bases so the structure that youhave put so much effort into building does not collapse.Maximising benefits and facing problems derived from...

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